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Audio Completion Rate
The percentage of audio ad listeners who hear an entire advertisement from start to finish, measured across streaming platforms and radio stations.
Copy Split (Radio)
A radio advertising technique where different versions of the same ad creative are broadcast to test messaging, offers, or audience targeting effectiveness.
Spot Separation
The minimum time gap required between consecutive radio advertisements for the same advertiser to comply with broadcast regulations and maintain listener experi
Listen-Through Rate (LTR)
The percentage of listeners who continue listening to a radio or audio ad through to completion, measuring engagement and ad effectiveness.
Radio Sponsorship
A radio advertising format where brands attach their name to specific programmes or segments, building association with content and audiences.
Host-Read Ad
An ad read by a podcast host in their own voice during the show, creating authentic endorsement that feels like a personal recommendation to listeners.
Deal ID
A unique identifier assigned to a media buying agreement between an advertiser and publisher, streamlining trafficking and performance tracking.
VPAID Tag
A JavaScript tag that enables interactive video ads to communicate with ad servers, allowing real-time tracking and dynamic creative control during playback.
Supply Path Optimisation (SPO)
A programmatic strategy that identifies and prioritises the most efficient digital advertising paths to reach target audiences, reducing waste and improving ROI
Island Position
Premium newspaper advertising placement surrounded by publication content on all sides, commanding higher rates due to increased visibility and reader engagement.
Solus Position
A premium newspaper advertising position where an advertiser's ad appears alone on a page or section, without competing ads nearby.
Target Audience Rating Point (TARP)
A metric measuring TV ad impressions against a specific target audience, expressed as a percentage of that population reached per broadcast spot.
RAJAR Ratings
RAJAR is the official UK radio audience measurement system that tracks listening figures across commercial and BBC stations, essential for media planning and ad
Circulation vs Readership
Circulation measures physical copies distributed; readership counts total people who see the publication. Both metrics matter for print media planning and ROI.
Opportunity to See (OTS)
The number of times an individual has a chance to see an out-of-home advertisement during a specific campaign period or timeframe.
Cost Per Thousand (Audio CPT)
Cost Per Thousand is the price paid for every 1,000 audio impressions or listener exposures, commonly used to benchmark radio and podcast advertising efficiency
Companion Banner (Audio)
A visual display ad that accompanies audio content, syncing with radio or streaming audio to provide complementary branding or messaging alongside the audio exp
View-Through Conversion
A conversion that occurs after a user views a display ad but doesn't click it, then later completes a desired action like a purchase or signup.
Spot Ad (Radio)
A short, targeted radio advertisement aired between programmes or during station breaks. Spot ads are typically 15-60 seconds and bought on a per-placement basi
Programmatic Guaranteed
A direct media buying agreement where an advertiser reserves guaranteed ad inventory at a fixed price, combining programmatic efficiency with traditional guaran