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AI Hallucination: When AI Makes Things Up
AI hallucination occurs when artificial intelligence generates false, misleading, or fabricated information that appears plausible but isn't grounded in reality.
What is ChatGPT? A Guide for Marketing Professionals
Discover ChatGPT and how this AI tool can streamline your marketing tasks, from content creation to campaign analysis. Learn the basics today.
What is a Chatbot? AI Definition for Marketing
A chatbot is an AI-powered software that simulates human conversation to interact with users, answer questions, and automate customer service.
Predictive Analytics in Advertising
Using historical data and machine learning to forecast future customer behaviour, campaign performance, and market trends.
Standard vs Premium Format (Cinema)
Cinema ad formats split into Standard (flat screen) and Premium (large format like IMAX), offering different reach, impact and pricing tiers for broadcasters.
Film Genre Targeting
Targeting cinema advertising to specific film genres to reach audiences with relevant messaging based on the type of film they're watching.
Independent Cinema Advertising
Advertising in independent cinemas and smaller cinema chains outside major multiplexes, offering targeted reach to niche audiences with premium brand positionin
Cinema Reach
The total audience size or number of people exposed to cinema advertising across a specific venue, circuit, or campaign period.
Foyer Advertising
Advertising in cinema foyers targets audiences before films begin, using posters, digital displays and promotional materials in high-traffic entrance areas.
Pre-Film Advertising
Advertising content shown in cinemas before the main feature film begins, reaching audiences during high-attention moments before screenings.
Playout Report
A detailed report documenting when and how many times an out-of-home advertisement was displayed on digital screens during a contracted campaign period.
Mood Targeting (Audio)
Audio targeting that places ads based on listener mood, emotional state, or contextual listening situation rather than demographics alone.
Average Hours Per Listener
Average Hours Per Listener (AHPL) measures the mean number of hours each listener tunes into a radio station or audio service weekly, indicating audience loyalt
Bid Request / Bid Response
The real-time exchange of ad purchase requests and pricing offers between ad exchanges and buyers, forming the core mechanism of programmatic advertising.
Net Circulation
The number of copies of a publication actually distributed and read, excluding returns and unsold copies. A key metric for calculating print media reach.
Minutage Cap (Ofcom)
Ofcom's limit on the amount of advertising airtime broadcasters can transmit per hour, set to protect viewers from excessive commercial breaks on UK television.
Admissions Index
A metric measuring cinema advertising effectiveness by tracking how many people attended screenings after exposure to ads, relative to baseline attendance figur
Geoframe
A geographical boundary or zone used in out-of-home advertising to target specific locations and measure campaign performance across defined areas.
Visibility Adjusted Contact (VAC)
A metric adjusting outdoor advertising impressions by actual visibility, accounting for factors like viewing angle, obstruction, and dwell time to reflect real
Download vs Stream (Podcast)
Download and stream are two distinct methods for podcast consumption, affecting listener engagement metrics, ad delivery, and campaign measurement strategies.