Search
Midjourney: AI Image Generation for Marketing
Midjourney is an AI tool that generates high-quality images from text descriptions, widely used by marketers for creative asset production.
Prompt Engineering in Advertising
The practice of crafting precise instructions to AI tools to generate desired outputs for marketing and ad creation tasks.
How to Use Perplexity AI for Marketing Research and Campaign Planning
Learn how to leverage Perplexity AI for faster market research, competitor analysis, and data-driven marketing decisions without leaving your browser.
How to Use Google Gemini for Marketing and Advertising – A Practical Guide
Learn how to leverage Google Gemini AI to streamline marketing tasks, generate content, and improve campaign performance. A step-by-step guide for marketers.
How to Use ChatGPT for Marketing and Advertising – A Practical Guide
Learn how to leverage ChatGPT for content creation, ad copywriting, audience research, and campaign planning. Practical tips for marketing managers and business owners.
Fine-Tuning in AI for Advertising
Fine-tuning is the process of adjusting a pre-trained AI model with new data to improve its performance for specific advertising tasks.
Likelihood to See (LTS)
A metric measuring the probability that a target audience will see an out-of-home advertisement based on location, timing, and foot traffic patterns.
Run of Week (ROW)
Run of Week (ROW) is a radio advertising package where your ads are scheduled across an entire week at the station's discretion, offering lower costs than fixed
Fixed Spot vs Run of Day (ROD)
Fixed Spot places ads at specific times, while Run of Day (ROD) allows broadcasters to schedule ads flexibly within dayparts, offering different cost and contro
Forme Date
The deadline by which print advertisements must be submitted to a publication for inclusion in a specific issue or edition.
Earpiece Ad
A small advertisement positioned near the masthead or contents page of a magazine, typically featuring a product or service announcement.
TVR Delivery
The actual number of TVRs (Television Ratings) delivered by a media plan compared to the target agreed with a client.
Macro vs Micro Spot Lengths
Macro spots are longer TV advertisements (10-60 seconds), whilst micro spots are brief placements (1-5 seconds). Each serves different campaign objectives and b
Assisted Conversion
A conversion where a touchpoint influenced the customer journey but wasn't the final interaction. Tracks the full path to purchase across multiple channels.
Multiplex Advertising
Advertising across multiple cinema screens or multiplex venues simultaneously, reaching audiences at scale across different locations and showtimes.
Gross Contacts (OOH)
The total number of potential exposures to an out-of-home advertisement, calculated by multiplying daily traffic by the number of days a campaign runs.
Share of Time (DOOH)
The percentage of time a specific creative occupies a digital out-of-home screen during a set scheduling period, determining visibility and campaign reach.
Retail OOH (Shopping Centre)
Advertising space in UK shopping centres and retail destinations, targeting consumers during shopping trips. High-traffic, location-based OOH format ideal for f
Weekly Reach (Radio)
The number of unique radio listeners reached at least once during a single week. A key metric for measuring radio campaign frequency and audience size.
First-Price vs Second-Price Auction
Two auction models determining ad prices: first-price means winning bidders pay their full bid, while second-price means they pay the next highest bid.