Search
Run of Paper (ROP)
Run of Paper (ROP) is a newspaper advertising placement where your ad appears anywhere within the publication at the publisher's discretion, typically at a lowe
Second Screen Advertising
Advertising delivered to viewers on a secondary device while they watch TV, typically targeting their smartphones or tablets to drive engagement and response.
Broadcaster VOD (BVOD)
Broadcaster Video on Demand (BVOD) is ad-supported streaming content offered directly by UK TV channels like BBC iPlayer, ITV Hub, and All 4.
First Input Delay (FID)
First Input Delay measures how long a webpage takes to respond to user interaction. A Core Web Vital metric critical for search rankings and user experience.
Search Impression Share
The percentage of eligible impressions your ads received out of the total available in the market. A key metric for understanding search campaign reach and comp
Dynamic Ad Insertion (DAI)
Technology that inserts targeted ads into podcast episodes at runtime, enabling personalized messaging to listeners without re-recording content.
Trim Size
The final dimensions of a printed product after trimming excess paper. Critical for design planning and print production specifications.
Dynamic Creative Optimisation (DCO)
Automated technology that personalises ad creative in real-time based on user data, showing different versions to different audiences without manual interventio
Interaction to Next Paint (INP)
Interaction to Next Paint (INP) measures how quickly a webpage responds to user interactions like clicks or taps, affecting perceived performance and user exper
Impression Share
The percentage of available ad impressions your ads received compared to the total impressions available in your target audience.
Banner Blindness
The tendency for users to ignore or overlook banner advertisements on web pages, treating them as visual clutter rather than content worth engaging with.
Server-Side Tracking
Server-side tracking records user behaviour through your servers rather than the user's browser, offering improved data accuracy and privacy compliance.
Conversion API (CAPI)
Server-side tracking tool that sends customer actions directly to ad platforms, improving conversion measurement and campaign performance.
Viewability
The percentage of ad impressions that are actually visible to users on screen. A key metric for measuring campaign effectiveness and ensuring media spend delive
Dwell Time (OOH)
The length of time a person spends viewing an out-of-home advertisement, measured in seconds. Critical for calculating campaign impact and audience engagement.
Media Kit (Press Kit)
A comprehensive marketing document that publishers provide to advertisers, detailing audience demographics, circulation figures, advertising rates, and availabl
Native Advertising
Paid content designed to blend seamlessly with publication content, matching the form and function of the platform where it appears.
Right-Hand Page (RHP)
The right-hand page of a newspaper spread, traditionally commanding premium advertising rates due to higher reader engagement and visibility.
Connected TV (CTV)
Connected TV (CTV) refers to internet-connected television devices that stream digital content, enabling targeted advertising beyond traditional broadcast chann
UTM Parameters
URL parameters that track campaign performance by tagging links with source, medium, and campaign data for analysis in Google Analytics.