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Type Area
The printable area of a page where content can appear, excluding margins and bleed. Critical for print layout planning and design specifications.
Linear TV Advertising
Traditional TV advertising delivered in real-time through scheduled broadcast slots on terrestrial, satellite, or cable channels. Viewers watch ads at predeterm
Copy Change (OOH)
The process of updating creative content on outdoor advertising displays, allowing advertisers to refresh messaging without changing the physical panel or locat
MRAID
MRAID is a standardised framework enabling rich, interactive ad experiences within mobile apps. It allows ads to expand, play video, and access device features
Bid Shading
A bidding strategy where advertisers reduce their maximum bid below their true value to improve profit margins on programmatic ad purchases.
Agency Commission (Print)
The percentage of media spend that media agencies retain as payment for negotiating print advertising placements and managing campaigns on behalf of clients.
Full Page Ad (FPA)
A Full Page Ad (FPA) is a newspaper advertisement that occupies an entire page, providing maximum visibility and impact for premium brand messaging.
Sellers.json
A standardized file format that publishers use to declare their inventory, pricing, and sales policies to programmatic buyers in a machine-readable format.
Ad Verification
The process of confirming that digital ads are delivered to real users in brand-safe environments, meeting agreed standards and appearing where intended.
Session Recording
Session recording captures and replays user interactions on your website, showing mouse movements, clicks, scrolling and form inputs to reveal how visitors navi
Audio Watermarking
A digital technique embedding inaudible codes into audio broadcasts to track listener engagement and verify ad delivery across radio and streaming platforms.
On-Sale Date
The date a print publication becomes available for public purchase at newsagents, supermarkets and other retail outlets.
Digital Audio Advertising
Programmatic advertising delivered through digital audio platforms, including streaming services, podcasts, and online radio. Reaches audiences during commutes
Bumper Ad
A short video advertisement, typically 6 seconds or less, designed to deliver a quick brand message before, during or after streaming content.
Addressable TV
Addressable TV delivers targeted ads to specific households based on data, rather than broadcasting the same ad to all viewers on a channel.
Train Station Advertising
Advertising displays positioned in train stations to reach commuters and travellers. High-traffic format offering consistent daily exposure to engaged audiences
Consent Mode v2
Google's updated consent framework enabling advertisers to run campaigns while respecting user privacy choices and complying with regulations like GDPR and ePri
Click Fraud
Fraudulent clicks on digital ads generated by bots or humans to artificially inflate campaign metrics and drain advertiser budgets without genuine user intent.
Airport Advertising
Advertising placements in airports targeting travellers through digital screens, billboards, and transit media. Reaches affluent, captive audiences with high dw
Experiential Cinema
Immersive cinema advertising that engages audiences through multi-sensory experiences, transforming traditional screen time into memorable brand interactions.