Search
CPM (Cost Per Mille): What It Means and Why It Matters
CPM is the cost you pay for every 1,000 ad impressions displayed to users, commonly used to price display and video advertising.
IAB Podcast Measurement Guidelines
Industry standards established by the IAB to measure podcast audience reach, engagement and advertising performance consistently across the UK market.
Ad Break
A scheduled break in TV programming where advertisements are broadcast. Ad breaks are sold in 10, 20, or 30-second spots and represent a core revenue model for
What is Perplexity AI?
Perplexity AI is an answer engine using large language models to provide sourced, conversational responses to user queries.
Return on Ad Spend (ROAS)
Return on Ad Spend (ROAS) measures revenue generated for every pound spent on advertising. It's a key performance indicator for evaluating campaign profitabilit
Rate Card
A rate card is a document listing media outlet prices and specifications for advertising placements and packages.
AI Content Generation in Advertising
AI content generation uses machine learning to automatically create marketing copy, visuals, and ad creatives at scale and speed.
AVOD (Ad-Supported Video on Demand)
AVOD is a video streaming model where content is free to viewers but supported by advertising. It's become a major channel for TV campaigns in the UK.
Supervised vs Unsupervised Learning in Advertising AI
Two fundamental machine learning approaches: supervised learning uses labeled data to predict outcomes, while unsupervised learning finds hidden patterns in unlabeled data.
Semantic Search: Understanding Search Intent Beyond Keywords
Semantic search interprets the meaning and intent behind search queries rather than just matching keywords, using AI and natural language processing.
Quantization in AI: Reducing Model Size Without Losing Performance
Quantization is an AI optimization technique that reduces the precision of model weights to decrease file size and improve inference speed.
Claude AI: The Assistant Transforming Marketing and Media Planning
Claude is an AI assistant created by Anthropic that helps marketers automate content creation, analyse data, and streamline campaign planning.
TV Cost Per Thousand (CPM)
TV Cost Per Thousand (CPM) measures the cost of reaching 1,000 viewers on television, helping agencies compare efficiency across channels and campaigns.
TV Reach & Frequency
Reach measures how many people see your TV ad; frequency measures how often they see it. Both are essential metrics for planning effective broadcast campaigns.
Holdout Group
A control group excluded from a marketing campaign to measure its true incremental impact by comparing their behaviour against exposed audiences.
Two-Week Cycle (OOH)
A standard booking and measurement period in UK out-of-home advertising where campaigns run for 14 consecutive days, used for planning, reporting, and cost calc
Copy Rotation
A broadcast scheduling technique where multiple TV ad versions rotate across time slots to maximise reach and prevent viewer fatigue.
TV Attribution
TV attribution measures which TV campaigns or channels drove conversions, sales, or desired actions. It bridges offline TV viewing with online customer behaviou
48-Sheet Poster
A large outdoor advertising format measuring 48 sheets (6.1m x 3.05m), commonly seen on motorways and high-traffic urban locations across the UK.
Cloud GPU
A graphics processor accessed remotely via the internet, enabling AI model training and data processing without expensive local hardware.