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How to Use Jasper AI for Marketing Content – A Beginner's Guide
Learn how to leverage Jasper AI to create marketing copy, social media content, and ad campaigns faster. Step-by-step guide for marketing managers.
Claude AI: The Assistant Transforming Marketing and Media Planning
Claude is an AI assistant created by Anthropic that helps marketers automate content creation, analyse data, and streamline campaign planning.
TV Cost Per Thousand (CPM)
TV Cost Per Thousand (CPM) measures the cost of reaching 1,000 viewers on television, helping agencies compare efficiency across channels and campaigns.
TV Reach & Frequency
Reach measures how many people see your TV ad; frequency measures how often they see it. Both are essential metrics for planning effective broadcast campaigns.
Holdout Group
A control group excluded from a marketing campaign to measure its true incremental impact by comparing their behaviour against exposed audiences.
Two-Week Cycle (OOH)
A standard booking and measurement period in UK out-of-home advertising where campaigns run for 14 consecutive days, used for planning, reporting, and cost calc
Copy Rotation
A broadcast scheduling technique where multiple TV ad versions rotate across time slots to maximise reach and prevent viewer fatigue.
TV Attribution
TV attribution measures which TV campaigns or channels drove conversions, sales, or desired actions. It bridges offline TV viewing with online customer behaviou
48-Sheet Poster
A large outdoor advertising format measuring 48 sheets (6.1m x 3.05m), commonly seen on motorways and high-traffic urban locations across the UK.
Gutter (Print)
Learn how to effectively use gutter space in print design to enhance readability, protect content, and improve your publication's professional appearance.
Cloud GPU
A graphics processor accessed remotely via the internet, enabling AI model training and data processing without expensive local hardware.
What is Deep Learning in Advertising?
Deep learning is an AI technique using multi-layered neural networks to identify patterns in data and make predictions without explicit programming.
How to Use Microsoft Copilot for Your Marketing Strategy – A Practical Guide
Learn how to leverage Microsoft Copilot to streamline marketing tasks, generate content ideas, and boost campaign efficiency. Essential guide for modern marketers.
CMYK vs Spot Colour
CMYK uses four process inks for full-colour printing, whilst spot colour uses pre-mixed inks for specific colours. Each method suits different print application
Footfall Attribution
Attribution methodology that measures whether offline store visits resulted from digital marketing campaigns, connecting online touchpoints to physical footfall
Transmission Certificate
A broadcast compliance document confirming an advertisement has been transmitted on TV at the scheduled time and date, serving as proof of delivery for media bu
Data-Driven Attribution (DDA)
An attribution model using machine learning to assign credit to touchpoints based on actual conversion data rather than predefined rules.
Multi-Touch Attribution
A method that credits multiple touchpoints across a customer's journey rather than attributing all credit to a single interaction, providing a more accurate vie
Statistical Significance
A statistical measure indicating whether observed results in a campaign are real or due to chance. Essential for validating media performance claims.
Attention Mechanism in AI Advertising
A computational technique that allows AI models to focus on the most relevant parts of data when making predictions or decisions.