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Total Hours (Radio)
Total Hours is the cumulative amount of airtime a radio station broadcasts annually, used to calculate advertising rates and audience reach in media planning.
Branded Podcast
A podcast series created and funded by a brand to build audience engagement, tell company stories, and establish thought leadership whilst maintaining publication
Fill Rate
The percentage of available ad inventory that was successfully sold and displayed. A key metric indicating how effectively publisher inventory is monetised.
Incrementality Testing
A testing methodology that isolates the incremental impact of a specific marketing campaign by comparing user behaviour with and without exposure to that campai
Brand Safety
Brand safety ensures adverts appear alongside appropriate content, protecting brand reputation and advertiser investment in UK media channels.
Social Media ROI
The measurable return generated from social media marketing activities, calculated by comparing revenue or conversions gained against spend and resources invest
Cost Per Lead (CPL)
Cost Per Lead (CPL) is the average amount spent on advertising to acquire one qualified lead. It's a key performance metric for demand generation campaigns.
Pixel Fire
Pixel Fire is a real-time bidding platform and ad exchange that enables programmatic buying and selling of display inventory across multiple publishers.
Behavioural Targeting
Targeting ads to users based on their online behaviour, interests, and browsing history rather than demographic data alone.
Contextual Targeting
Displaying ads based on page content, keywords and context rather than user behaviour. Reaches audiences without relying on personal data tracking.
Social Sentiment Analysis
The process of monitoring and analysing public conversations about your brand, products, or campaigns across social media to understand audience perception and
Brand Lift Study (Social)
A measurement study that quantifies changes in brand perception and consumer attitudes resulting from social media advertising campaigns.
Cumulative Layout Shift (CLS)
A Core Web Vital measuring unexpected layout shifts on web pages. Lower scores improve user experience and SEO rankings.
Lookalike Audience
An audience segment created by ad platforms to target people similar to your existing customers, based on shared characteristics and behaviours.
PAMCo
PAMCo is the independent body that measures print and digital media audiences across the UK, replacing ABC.
Brand Voice
The distinctive personality and tone a brand uses in all communications, creating consistency and recognition across every customer touchpoint.
Consent Management Platform (CMP)
Software that manages user consent for cookies and tracking across websites, ensuring compliance with UK GDPR and PECR regulations.
eCPM
eCPM (effective cost per thousand impressions) measures the revenue generated per 1,000 ad impressions, helping publishers and advertisers optimise campaign pro
DKIM / SPF / DMARC
Email authentication protocols that verify sender identity and prevent spoofing. Essential for protecting brand reputation and email deliverability in UK market
Cookie Consent
Permission obtained from website visitors before collecting data via cookies, required under UK GDPR and PECR regulations for lawful tracking.