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Panel Audit
Independent verification of outdoor advertising panel locations, specifications and audience metrics to ensure media buying accuracy and campaign effectiveness.
Sequential Messaging (Audio)
A radio advertising strategy delivering multiple related messages to the same listener across sequential time slots or programmes, building narrative or reinfor
Cross-Platform Audio
Audio advertising strategy that reaches audiences across multiple platforms including streaming services, podcasts, radio, and social media simultaneously.
Station Domination
A radio advertising strategy where a single advertiser dominates airtime across multiple dayparts on one station, maximizing brand presence and frequency.
Streaming Audio Ads
Audio advertisements delivered through streaming platforms like Spotify, Apple Music and podcasts. They reach listeners during music playback or podcast episode
Scatter Market
The scatter market is the TV advertising inventory sold on a spot basis close to air date, offering flexibility but typically at premium rates compared to upfro
Television Rating Point (TVR)
A Television Rating Point (TVR) measures the percentage of a target audience watching a specific TV channel at a given time, expressed as a single percentage po
Cinema Screen Advertising
Advertising displayed on cinema screens before, during or after films. A premium channel for reaching engaged audiences in a captive viewing environment.
Cost Per Thousand (Print CPT)
Cost Per Thousand (CPT) measures the price of print advertising per 1,000 impressions, helping agencies compare efficiency across publications.
In-Market Audience
Consumers actively researching or comparing products in a specific category, ready to make a purchase decision in the near term.
Video on Demand (VOD) Advertising
Advertising placed within on-demand video content, allowing viewers to see ads while watching programmes on their schedule rather than live broadcast.
Custom Audience
A targeted audience segment created from your own customer data, enabling precise ad delivery to people who've already engaged with your brand.
Frequency Capping
A technique that limits how many times an ad is shown to the same user within a set timeframe, preventing ad fatigue and wasted spend.
Rich Media Ad
Interactive digital advertisements with embedded video, animation, or user engagement features that go beyond static display ads to capture attention and drive
Skip Rate (Audio)
The percentage of listeners who skip or fast-forward through an audio ad before it completes. A key metric for measuring ad engagement and campaign effectivenes
VAST Tag
VAST Tag is an XML-based code snippet that enables programmatic video ad serving, allowing advertisers to dynamically insert ads into video inventory across mul
TV Spot
A short commercial advertisement broadcast on television, typically ranging from 10 to 60 seconds, designed to reach viewers during scheduled programming.
SKAdNetwork (SKAN)
Apple's privacy-focused attribution framework that measures app install campaigns without tracking individual users across apps.
Film Classification (BBFC Rating)
The BBFC rating system classifies films and video content by age suitability in the UK, ranging from U to 18, legally restricting cinema and retail distribution
Wallscape
Large-format billboard advertisements integrated into urban architecture, typically on building facades or structures. A premium OOH format offering high visibi