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Average Weekly Admissions (AWA)
Average Weekly Admissions (AWA) measures the mean number of cinema tickets sold per week across a defined period, used to assess venue performance and audience
Airtime Rotation
A radio scheduling strategy that distributes adverts across different dayparts and weeks to maximise reach and frequency among target audiences.
Advertorial Copywriting
Advertorial copywriting is the art of creating promotional content that reads like journalism, blending marketing messages with genuine storytelling t
Platform Algorithm
The set of rules and machine learning systems that determine which content appears in users' feeds. Understanding algorithms is essential for effective social m
Ads.txt
An IAB standard text file that publishers use to declare authorised ad sellers, reducing fraud and improving transparency in programmatic advertising.
Private Marketplace (PMP)
A private marketplace (PMP) is an exclusive, invitation-only auction where publishers offer premium ad inventory to selected advertisers at negotiated prices.
Social Listening
Monitoring online conversations about your brand, competitors, and industry to extract actionable insights and identify engagement opportunities.
301 Redirect
A 301 redirect is a permanent HTTP status code that automatically forwards users and search engines from one URL to another, preserving SEO value.
Schema Markup (Structured Data)
HTML code that helps search engines understand page content by labelling information like products, events, and organisations. Improves search visibility and ri
Backlinks
Links from external websites pointing to your site. Backlinks are a key ranking factor in SEO, signalling authority and trustworthiness to search engines.
Ad Creative Formats & Specs
Standardised technical specifications and creative dimensions required by different advertising channels, ensuring ads display correctly across platforms.
DPI vs PPI
DPI and PPI measure image resolution differently: DPI (dots per inch) applies to print output, while PPI (pixels per inch) describes digital displays.
Third-Party Cookies
Cookies placed by third-party domains to track user behaviour across multiple websites. Increasingly restricted by browsers and regulators.
Creative Brief
A strategic document that outlines campaign objectives, target audience, messaging, and creative direction to guide designers and copywriters in developing mark
Content Strategy
A planned approach to creating, publishing, and managing content that aligns with business goals and audience needs across multiple channels.
Save Rate
Learn how to use Save Rate to measure social media engagement and optimise your campaigns for better audience connection and ROI.
Copywriting
Learn how to write persuasive advertorial copy that blends publication storytelling with promotional messaging to engage readers and drive conversions.
Semantic Keyword Clustering
Grouping related keywords by meaning and intent to create more targeted, coherent content clusters that improve SEO performance and user experience.
WebP / AVIF (Image Formats)
Modern image formats that compress files better than JPEG/PNG, reducing page load times and improving Core Web Vitals for landing pages.
Quality Score
A Google algorithm score (1-10) rating ad relevance, landing page quality, and expected click-through rate. Higher scores improve ad placement and reduce costs.